Founded by award-winning London salon group Live True London, the LTLShop was created to bring our clients professional hair care at an unbeatable price. With product knowledge gained through ten years of salon experience, we want to offer you the best hair care for salon quality hair at home. Named one of London's best salons by ELLE, Harper's Bazaar and Vogue, Live True London exists to help our clients achieve their hair dreams. With a team of hair experts and experienced colourists, we aim to empower our clients to LIVE TRUE. Our mission is to bring you professional hair care at an unbeatable price. With a huge range of stylist-loved brands available, such as Olaplex, Kerastase and Redken, you're sure to find your next favourite hair product. We want to bring you premium hair care hand picked by our hair specialists. We promise to offer high quality products and outstanding customer care.