While all our Prime products are crafted to promote healthy ageing at every level, Prime NAD+ was specifically formulated to help you maintain a healthy reservoir of the youthful NAD molecule to help support healthy ageing.

The consumption and synthesis of NAD are two factors that play into the replenishment or concentration levels of NAD within the cells. There are three pathways that are responsible for helping to maintain this balance, with each working in different ways to help the precursor NR and other NAD precursors convert into NAD for the body’s cells.

NAD was discovered over 100 years ago while scientists were doing experiments on fermentation in which yeast cells metabolise sugar and convert it into alcohol. Around twenty years later, scientists successfully separated the components of the yeast cells and discovered the chemical shape of the NAD molecule. In 1958, Jack Preiss and Phillip Handler showed how nicotonic acid is converted to NAD and identified responsible enzymes. The pathway that converts nicotonic acid to NAD is named the Preiss-Handler pathway.

Regardless of age, rough lifestyle habits can contribute to the increased need of NAD. Smoking, alcohol consumption, not exercising, being overweight, getting an inadequate amount of sleep and eating an unhealthy diet are all factors that can lead to NAD depletion.