The Original Penguin© brand is a youth culture icon that represents a mix of American Sportswear and contemporary fashion appealing to a style-savvy consumer who's into details, but doesn't take fashion too seriously. We pay homage to our brand heritage, while being flexible enough to stay culturally relevant in our global markets, reworking our archive of mid-century classics to reflect today's lifestyle without compromising that heritage or the craftsmanship that established the Original Penguin© name.