Swipe on your power brows with Motives Gel-ous Brow Gel. Formulated to tame, fill and give life to the most barely-there brows, this creamy gel catches each hair, coating them in colour and holding them in place. Transform brows from boring to powerful and never be gel-ous of any other brows again!

• Creamy gel formula available in five shades to match every brow
• Helps fluff and tame brows with just one coat
• Adds volume and colour to sparse brows
• A small spoolie applicator allows for a precise application
• Vegan, paraben-free, gluten-free and sulfate-free

Aqua/Water/Eau, Synthetic Beeswax, Silica, Stearic Acid, Cetearyl Alcohol, Pentylene Glycol, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba, Glyceryl Stearate, Polybutene, Cellulose Gum, Aminomethyl Propanol, Phenoxyethanol, Ceteth-10 Phosphate, Dicetyl Phosphate, Hectorite, PVP, Cocos Nucifera (Coconut) Fruit Extract, Hydrolyzed Quinoa, Ethylhexylglycerin, Leuconostoc/Radish Root Ferment, Tocopherol. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

How do I use the Motives Gel-ous Brow Gel?

Using the provided applicator, apply directly onto brows in short, upward strokes to shape, fill and style the brows.

Pro Tips:

• Create volume with a few coats of short, upward strokes.
• For a more natural-looking brow, start your strokes at the inner brow and move outward.
• For full-on power brows, use short strokes starting against the hair growth direction and start at the tail of the brow. Allow time for the gel to dry, and then brush hairs back in place.
• Use the tip of the applicator for the arch and tail of the applicator to define and shape.
• Use the Motives Arch Definer Ultra-Fine Brow Pencil to add hair-like strokes to fill empty spots and areas.

What if I just want to tame and shape the brows I have and not add colour?

We offer a "clear" version of the Motive Gel-ous Brow Gel that will help tame, shape and fluff brows without adding additional colour.

Are there any other products I could use in addition to the Motives Gel-ous Brow Gel?

We recommend pairing the brow gel with our Motives Arch Definer Ultra Fine Brow Pencil and/or our Motives Essential Brow Kit. Use whatever combination of products you would like to help you feel confident in your brows.

Is the Motives Gel-ous Brow Gel waterproof?

While our Motives Gel-ous Brow Gel is not waterproof, it is formulated to stick with you all day!

Is Motives Gel-ous Brow Gel tested on animals?
Motives do not conduct or commission animal testing of any finished product.