​It all began in 2002 when, aged 14, Rosie realised that she had a deep passion for creating jewellery. She spent her teenage years between London, Guildford, and Brighton making bracelets and necklaces from meaningful charms, interesting fabric, and brightly coloured beads, and subsequently loved the conversations that would spark from the colourful designs she wore. Friends would regularly ask Rosie to personalise jewellery for them. Of course, it was just a hobby, but Rosie was unknowingly sowing the seeds for something much grander. In 2017, in her late 20s, with a business degree under her belt and eight years of experience working in brand management, events and marketing for several well-established international brands, Rosie took the plunge to break away from her job and started to build Florence London from scratch.