Balancing parenthood and work is challenging, but it’s those challenges that present us with opportunities to create tools to ease the chaos of young family life through our commitment to responsible and functional innovation. Our passion for making a genuine difference in young families lives goes beyond our products. Expert led guidance, from healthy and nutritional baby food recipes through to aged based informative what to expect guides will assist you through the little years of your parenting journey. A passion for innovation has always played a large role in my life. The challenge of solving problems creatively is what led me down a career path as an Architect. As my siblings began starting their own families and Uncle James kicked into baby sitting duties, I somehow found myself solving parenting problems. This quickly snowballed to the point where I quit my “day job” to start solving parenting problems full time.